When you are alone in a restaurant, do you often feel embarrassed or uncomfortable? Obviously enjoy a person's time, but is forced to show loneliness because of "one person sitting in four seats"? The recent popularity of Douyin’s "One-person Food" restaurant can just dispel your worries. The private compartment dedicated to one-person dining in the store creates a high-quality dining experience for one person, instantly setting off a new round of consumption in the catering market. .
In the catering industry, it is not uncommon to follow suit. The new favorite of tea you launched yesterday is likely to "bloom everywhere" today. Without core competitiveness, your products and brands can be easily copied. So, how can we create a unique catering brand that is "unique" in the industry? Perhaps, we can get some inspiration from the development path of the new tea-drinking Internet celebrity brand-Hi Tea.
According to the "2018-2019 China Online Food Delivery Industry Research Report" released this year by a third-party data analysis agency-iiMedia Research, the number of Chinese food delivery users in 2018 increased by 17.4% compared with 2017, reaching 358 million people. The market size has exceeded 240 billion yuan. It is expected that the scale of food delivery users in 2019 will exceed 400 million, and the overall market size for the whole year will exceed 280 billion yuan.
Recently, due to the increase in the price of ingredients, it is estimated that the restaurant owners will be fidgeting again. According to data released by the National Bureau of Statistics, in addition to pork, fresh vegetables and fruits were the factors driving the increase in CPI in April. These three types of items have increased by more than 10% year-on-year in the same month. Not only is the price of domestic food ingredients rising, as the Sino-US trade war escalates, the cost of imported raw materials will probably only rise but not fall.
"Internet +" is an absolute trend. Some cross-border catering people with Internet genes have indeed brought an impact to this market. They use their media advantages to differentiate their consumption habits and tastes from young consumers from traditional consumers. It has had a greater impact.
Not all restaurants are suitable for take-out during the Spring Festival, but what needs special attention when doing take-out during the Spring Festival? The following precautions should be known to every restaurant owner.
The epidemic has prompted restaurants to open up new profit points, so mining private domain traffic has become a compulsory course for catering people!
The micro-meal intelligent system understands the restaurant's "customer-centric" principle, obtains customer information through multiple channels, and intelligently classifies customer behavior data, thereby improving store operation efficiency!