After the epidemic, the catering industry has shifted from strong experience, focus on scenes, and upgraded consumption to the new normal of "cost-effectiveness", setting off a wave of "market stall economy"!
In the new catering era, "explosive thinking" is one of the most important logical thinking in catering operations. Every restaurant should have its own hot dishes. It is not only a "live advertisement" for the restaurant, but also the main source of profit for the restaurant. Consumers remember a brand and often associate this brand with a single product. A restaurant without explosive products does not have the ability to retain customers.
Opening marketing is a necessary stage for every restaurant, and formulating preferential activities is an important part of a smooth opening. A successful opening event can not only bring topics to the new store, but also help the store lock in the future customer base and achieve the goal of locking customers. Discounts and full reductions are the most common opening activities. Attracting customers to shop at low prices can indeed play a role in attracting traffic, but once the consumption behavior is over, can you be sure that your customers will come again?
According to relevant statistics, with the changes in the consumption habits of young consumer groups, this year's hot pot category has leapt to the first category of online takeaway orders, with annual consumption accounting for 20.3% of the total category. This shows that hot pot takeaway has become the next winning point in the hot pot market competition.
In catering operations, there will always be such a scene: on the same commercial street, the restaurant on the right is always very popular, while the restaurant on the left is unpopular. Obviously on the same road, why is there such a big difference in business?
Not all restaurants are suitable for take-out during the Spring Festival, but what needs special attention when doing take-out during the Spring Festival? The following precautions should be known to every restaurant owner.
The epidemic has prompted restaurants to open up new profit points, so mining private domain traffic has become a compulsory course for catering people!
The micro-meal intelligent system understands the restaurant's "customer-centric" principle, obtains customer information through multiple channels, and intelligently classifies customer behavior data, thereby improving store operation efficiency!